Advertising, Promotion, and Other Aspects of Integrated Marketing Communications - Couverture rigide

Shimp, Terence

Couverture rigide

ISBN 10 : 1111580219 ISBN 13 : 9781111580216

Editeur : CENGAGE Learning Custom Publishing, 2013

Synopsis

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. book on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns.

Détails de l'édition

• Éditeur: CENGAGE Learning Custom Publishing
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1111580219
• ISBN 13: 9781111580216
• Reliure: Relié
• Nombre de pages: 752
• Coordonnées du fabricant: Cengage Learning; https://www.cengageasia.com/; ; 5191 Natorp Blvd; Mason; OH; 45040; Etats-Unis
• Personne responsable: non disponible