Advertising, Promotion, and Other Aspects of Integrated Marketing Communications - Couverture rigide

Shimp, Terence

 
9781111580216: Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Couverture rigide
ISBN 10 : 1111580219 ISBN 13 : 9781111580216
Editeur : CENGAGE Learning Custom Publishing, 2013

Synopsis

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Revised to make ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition the most current I.M.C. book on the market, chapters address must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
CENGAGE Learning Custom Publishing
Date d'édition
2013
Langue
anglais
ISBN 10 
1111580219
ISBN 13 
9781111580216
Reliure
Relié
Nombre de pages
752
Coordonnées du fabricant
Cengage Learning
https://www.cengageasia.com/

5191 Natorp Blvd
Mason
OH
45040
Etats-Unis
Personne responsable
non disponible

Autres éditions populaires du même titre

9788131528242: Advertising Promotion And Other Aspects Of Integrated Marketing Communications, 9Th Edition

Edition présentée

ISBN 10 :  8131528243 ISBN 13 :  9788131528242
Editeur : Cengage India, 2015
Couverture souple