The Application of Commercial Advertising Methods to University Extension - Couverture souple

Orvis, Mary Burchard

 
9781117221731: The Application of Commercial Advertising Methods to University Extension

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Présentation de l'éditeur

Department of the I nterior, Bureau of Education, Washington, July 19,1919. Sir: For many years colleges, universities, and State departments of education have become more and more conscious of the importance of extension education, and of the obligation resting upon them to promote it in every way practicable. This is especially true of the State university, which, in many States, is now making an honest effort to extend the limits of its campus to the boundaries of the State which supports it, and to render a measure of service to the thousands of men and women who desire to extend their knowledge and training, and who are unable, for one reason or another, to take up residence at the university and pursue a regular course of instruction within its walls. The war has greath increased both the need and the demand for such extension work, and the institutions engaged in it are seeking help in making this work more effective. For the purpose of giving such help, and also for the purpose of promoting the cause of extension education generally, the Bureau of Education has arranged for the preparation of a series of monographs on this subject, of which the manuscript herewith transmitted is the first to be completed. I reconnnend that this manuscript be published as a bulletin of the Bureau of Education. Other manuscripts of the series will be transmitted as they are received and approved. Respectfully submitted. P. P. Claxton, Corrwriissioiier. The Secretary of the I nterior.
(Typographical errors above are due to OCR software and don't occur in the book.)

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