Présentation de l'éditeur
Men vary greatly in their ability to sell goods. Some arc successful because of an inborn aptitude for selling; others succeed through study and practice in the business world. Whatever a mans natural ability may be, it can be developed and made much more effective by the systematic study and application of the principles of salesmanship. This statement is borne out by the experience ofT heN ational Cash Register Company, The Burroughs A dding Machine Company, The Edison Dictating Machine Company, and other big concerns which have solved the difficult problem of marketing an expensive specialty on an international scale. Such firms as these could not possibly sell their goods through the length and breadth of the civilized world if their sales depended solely upon the efforts of men who are naturally salesmen. They have been compelled to take the average man as they find him, train him in the methods of the experienced salesman, and then try him out. This careful preparation enables nine men out of ten to make good where formerly 90 percent would have failed if left to their own devices. Experience proves that whatever natural ability a man may possess, his value as a sales producer will be incomparably greater if he is trained to use his analytical and reasoning faculties as well as the natural intuition of the bom salesman. The object of this book is to present an analysis of salesmanship in a series of lessons each of which deals with a distinct phase of the subject.
(Typographical errors above are due to OCR software and don't occur in the book.)
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Présentation de l'éditeur
This is a pre-1923 historical reproduction that was curated for quality. Quality assurance was conducted on each of these books in an attempt to remove books with imperfections introduced by the digitization process. Though we have made best efforts - the books may have occasional errors that do not impede the reading experience. We believe this work is culturally important and have elected to bring the book back into print as part of our continuing commitment to the preservation of printed works worldwide. This text refers to the Bibliobazaar edition.
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