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Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web - Couverture souple
Synopsis
The ultimate guide to branding and building your business in the era of the Social Web--revised and updated with a Foreword by Ashton Kutcher
Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business--one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.
Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI.
- Introduces you to the psychology, behavior, and influence of the new social consumer
- Shows how to define and measure the success of your social media campaigns for the short and long term
- Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter
- Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media
Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
BRIAN SOLIS is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business, sales, and marketing. He is principal of FutureWorks, an award-winning business consultancy in San Francisco, and has led social programs and change management initiatives for Fortune 500 companies and Web 2.0 startups. His blog, BrianSolis.com, is among the world's leading business and marketing websites.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. The ultimate guide to branding and building your business in the era of the Social Web revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business one network and one tool at a time. N° de réf. du vendeur 00095383791
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EUR 3,86
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Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The ultimate guide to branding and building your business in the era of the Social Web revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business one network and one tool at a time. N° de réf. du vendeur 00097323140
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EUR 3,86
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Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Edité par
Wiley, 2011
ISBN 10 : 1118003764
ISBN 13 : 9781118003763
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Etat : very_good. Cover may have light wear, pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting. N° de réf. du vendeur EVV.1118003764.VG
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Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Edité par
Wiley, 2011
ISBN 10 : 1118003764
ISBN 13 : 9781118003763
Ancien ou d'occasion
Couverture souple
Vendeur : 3Brothers Bookstore, Egg harbor township, NJ, Etats-Unis
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Etat : like_new. Book is in like new condition with only potential shelf wear. No marking or highlighting. N° de réf. du vendeur EVV.1118003764.LN
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Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Edité par
Wiley, 2011
ISBN 10 : 1118003764
ISBN 13 : 9781118003763
Ancien ou d'occasion
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Etat : very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. N° de réf. du vendeur ZEV.1118003764.VG
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Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Edité par
Wiley, 2011
ISBN 10 : 1118003764
ISBN 13 : 9781118003763
Ancien ou d'occasion
Couverture souple
Vendeur : Greenworld Books, Arlington, TX, Etats-Unis
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Etat : good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. N° de réf. du vendeur GWV.1118003764.G
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Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
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Paperback. Etat : Good. The ultimate guide to branding and building your business in the era of the Social Web revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business one network and one tool at a time. N° de réf. du vendeur CIN1118003764G
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Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Very Good. The ultimate guide to branding and building your business in the era of the Social Web revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business one network and one tool at a time. N° de réf. du vendeur CIN1118003764VG
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EUR 5,70
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Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Edité par
John Wiley & Sons, 2011
ISBN 10 : 1118003764
ISBN 13 : 9781118003763
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Paperback. Etat : Very Good. Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9781118003763
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Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Edité par
Wiley, 2011
ISBN 10 : 1118003764
ISBN 13 : 9781118003763
Ancien ou d'occasion
Couverture souple
Vendeur : BookHolders, Towson, MD, Etats-Unis
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Etat : Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: Wiley Pub Date: 3/15/2011 Binding: Paperback Pages: 336 first edition. N° de réf. du vendeur 6783380
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