Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web - Couverture souple

Solis, Brian

 
9781118003763: Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Couverture souple
ISBN 10 : 1118003764 ISBN 13 : 9781118003763
Editeur : John Wiley & Sons Inc, 2011

Synopsis

The ultimate guide to branding and building your business in the era of the Social Web--revised and updated with a Foreword by Ashton Kutcher

Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business--one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.

Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI.

  • Introduces you to the psychology, behavior, and influence of the new social consumer
  • Shows how to define and measure the success of your social media campaigns for the short and long term
  • Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter
  • Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media

Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

BRIAN SOLIS is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business, sales, and marketing. He is principal of FutureWorks, an award-winning business consultancy in San Francisco, and has led social programs and change management initiatives for Fortune 500 companies and Web 2.0 startups. His blog, BrianSolis.com, is among the world's leading business and marketing websites.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2011
Langue
anglais
ISBN 10 
1118003764
ISBN 13 
9781118003763
Reliure
Broché
Nombre de pages
336
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780470571095: Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Edition présentée

ISBN 10 :  0470571098 ISBN 13 :  9780470571095
Editeur : John Wiley & Sons Ltd, 2010
Couverture rigide