Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group - Couverture rigide

Marston, Cam

 
9781118018385: Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group
Couverture rigide
ISBN 10 : 1118018389 ISBN 13 : 9781118018385
Editeur : John Wiley & Sons Inc, 2011

Synopsis

Make the sale to four key generations

All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong!

What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing expectations for what makes a quality sales or service experience. In Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group, thought leader Cam Marston reveals the four generations' sales and services biases and provides simple, easy-to-execute ideas for reaching each.

  • Author has a winning track record with his previous book, Motivating The "What's In It for Me?" Workforce
  • Unique in preparing you and your sales team to sell cross generationally, not just to one generation or other

Highly energetic and engaging to read, Generational Selling Tactics that Work is full of immediately actionable ideas for each generation so you can sell confidently and deliver superb service to each of these unique demographics.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Cam Marston is founder and President of Generational Insights. He is a consultant and author who has worked with Fortune 500 companies and small businesses throughout the world to improve sales and marketing efforts to targeted demographics and generations. He has presented his findings to audiences ranging from small local associations and businesses to a handful of Fortune 500 executives in a corporate boardroom. For more information, please visit www.generationalinsights.com.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2011
Langue
anglais
ISBN 10 
1118018389
ISBN 13 
9781118018385
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible