Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design - Couverture souple

Langton, David; Campbell, Anita

Couverture souple

ISBN 10 : 1118035674 ISBN 13 : 9781118035672

Editeur : John Wiley & Sons Inc, 2011

Synopsis

Effective creative strategies and campaigns for business owners or marketers

Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative "stunts." This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually.

Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways.

• Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations
• In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics
• On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps

With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.

A propos du livre

À propos de l'auteur

DAVID LANGTON is a visual communication designer, blogger, and author on visual design. He has more than 20 years experience providing conceptual direction for Fortune 500 companies and small businesses. He is cofounder of?Langton Cherubino Group, a communications design firm, based in NYC, dedicated to improving the way that businesses and their audiences interact.

ANITA CAMPBELL is CEO and founder of Small Business Trends, smallbiztrends.com, an award-winning website reaching over 300,000 small-business owners each month. She hosts a weekly Internet radio podcast show featuring interviews with small-business owners and entrepreneurs and owns BizSugar, another small-business social media site.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 1118035674
• ISBN 13: 9781118035672
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible