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Lara Hoffmans is a content manager at Fisher Investments, managing editor of MarketMinder.com, a regular contributor to Forbes.com and co–author of the bestsellers, The Only Three Questions That Count, The Ten Roads to Riches, How to Smell a Rat and Debunkery.
In Markets Never Forget But People Do: How Your Memory Is Costing You Money and Why This Time Isn′t Different, long–time Forbes columnist, CEO of Fisher Investments, and 4–time New York Times bestselling author Ken Fisher shows how and why investors′ memories fail them and how costly that can be. More important, he shows steps investors can take to begin reducing errors they repeatedly make. The past is never indicative of the future, but history can be one powerful guide in shaping forward looking expectations. Readers can learn how to see the world more clearly and learn to make fewer errors by understanding just a bit of investing past.
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