Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads - Couverture souple

Sullivan, Luke; Bennett, Sam; Boches, Edward

Couverture souple

ISBN 10 : 1118101332 ISBN 13 : 9781118101339

Editeur : John Wiley & Sons Inc, 2012

Synopsis

The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains: * Important new chapters and updates that bring Whipple into the new digital world * New content and examples for how to use social media and other emerging platforms * Illustrate what's changing in the new world of advertising and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.

A propos du livre

À propos de l'auteur

Luke Sullivan is an award-winning copywriter with over thirty-three years of experience in the business at some of the elite agencies in America Fallon, The Martin Agency, and GSD&M. He has more than twenty medals to his credit in the prestigious One Show, the Oscars of the ad business, and now chairs the advertising department at the Savannah College of Art and Design. Sam Bennett is a digital strategist at GSD&M in Austin. She began her career in digital at T3 before coming to GSD&M, where she's managed accounts of national brands like Walmart, John Deere, and BMW. For the last three years, she's focused solely on the digital strategy for Marshalls, Legacy, and Jarritos, as well as for the agency itself.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1118101332
• ISBN 13: 9781118101339
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 400
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible