Scammed - Couverture rigide

Elliott, Christopher

 
9781118108000: Scammed
Couverture rigide
ISBN 10 : 1118108000 ISBN 13 : 9781118108000
Editeur : Wiley, 2011

Synopsis

A leading consumer advocate reveals how to protect your money, time, and integrity from corrupt businesses

Once upon a time store prices were simple and fair, businesses stood behind their products with guarantees free of fine print and loopholes, and companies genuinely seemed to care about their valued customers--but those days are long gone. In this groundbreaking exposé, consumer advocate Christopher Elliot reveals the broken relationship between American consumers and businesses and explains how companies came to believe that fooling their customers was a viable, and profitable, business plan.

Scammed explores how companies control information to mislead, distort the truth, and even outright lie to their consumers.

  • Exposes the various ways companies have led their war against information--from seductive ads, disingenuous fine print, and unconventional promotions that involve seeding discussion forums and blogs with company-friendly comments
  • Offers consumers insider knowledge of the system, reasonable expectations, and a clear understanding of the games businesses play
  • Christopher Elliott is one of the nation's foremost consumer advocates

Protect yourself, your time, and your money from the predators of the consumer world. Armed with knowledge, readers will become far more discerning and every business's worst nightmare.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

CHRISTOPHER ELLIOTT is one of the nation's foremost consumer advocates. In his nearly two decades of fighting for consumers, he's proven himself as a fearless, fair, and effective mediator, going toe-to-toe with large corporations, litigious business owners, and government agencies.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley
Date d'édition
2011
Langue
anglais
ISBN 10 
1118108000
ISBN 13 
9781118108000
Reliure
Relié
Nombre de pages
238
Coordonnées du fabricant
non disponible
Personne responsable
non disponible