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The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn - Couverture souple

Gowel, Dave

 
9781118134672: The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn
Couverture souple
ISBN 10 : 1118134672 ISBN 13 : 9781118134672
Editeur : John Wiley & Sons Inc, 2012

Synopsis

Make your LinkedIn account work for you and your business

LinkedIn is not just another social media tool. It's the world's largest professional online network, with over 120 million users in over two hundred countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships.

Author David Gowel, the man the Boston Globe has called the "LinkedIn Jedi," delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals. Arguing that LinkedIn is not social media at all, but instead belongs in a category all of its own, the book cuts through the noise in the crowded social media world with practical applications and explains why all professionals should embrace it in order to achieve success faster through relationships. This book:

  • Advises readers how to spur effective network growth by projecting the right message online
  • Demonstrates how to build and enhance readers' online presence
  • Shows readers how to seek targeted introductions to the connections that matter most
  • Explains why LinkedIn has been misunderstood and therefore misused by many users as well as how to correct past LinkedIn mistakes

Partly conceptual, partly autobiographical, and partly technical, The Power in a Link includes success stories from Gowel and other professionals that demonstrate the effectiveness of his techniques.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

DAVID GOWEL is the CEO of RockTech, a software company that allows professionals to quickly adopt new technologies, with offices in Cambridge and New York City. He cofounded the marketing firm Clearly Creative, where his successes earned him the title of "LinkedIn Jedi" in the Boston Globe. David taught at MIT as an assistant professor of military leadership after serving in Iraq as an Army Ranger and combat platoon leader. He is currently a board member of the East End House Community Center and a founding member of the Kendall Square Association in Cambridge, Massachusetts.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2012
Langue
anglais
ISBN 10 
1118134672
ISBN 13 
9781118134672
Reliure
Broché
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
non disponible