Measuring the Networked Nonprofit: Using Data to Change the World - Couverture souple

Kanter, Beth; Paine, Katie Delahaye

 
9781118137604: Measuring the Networked Nonprofit: Using Data to Change the World
Couverture souple
ISBN 10 : 1118137604 ISBN 13 : 9781118137604
Editeur : Jossey-Bass, 2012

Synopsis

The tools nonprofits need to measure the impact of their social media


Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit's decision making process but will produce results-driven metrics for staff and stakeholders.


  • A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures
  • Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine
  • Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals

This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.


Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Named one of the most influential women in technology by Fast Company and one of BusinessWeek's "Voices of Innovation for Social Media," Beth Kanter is the author of Beth's Blog: How Nonprofits Can Use Social Media; a visiting scholar, The David and Lucile Packard Foundation; and a speaker and trainer.

Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Jossey-Bass
Date d'édition
2012
Langue
anglais
ISBN 10 
1118137604
ISBN 13 
9781118137604
Reliure
Broché
Nombre de pages
336
Coordonnées du fabricant
non disponible
Personne responsable
non disponible