Articles liés à This is Service Design Thinking: Basics, Tools, Cases
Synopsis
How to design and market services to create outstanding customer experiences
Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design.
This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections:
- Basics: outlines service design thinking along five basic principles
- Tools: describing a variety of tools and methods used in Service Design Thinking
- Cases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service Design
At the end, a one-page "Customer Journey Canvas" is included, which can be used to quickly sketch any service on a single sheet of paper―capturing different stakeholder concerns: e.g. customers, front-line staff and management.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Marc Stickdorn (Austria; http://thisisservicedesignthinking.com; www.destinable.com) is co-founder of Destinable, a consultancy specializing in service design for tourism, and lectures around the world at business and design schools. He is a professor at the Management Center Innsbruck in Austria, where he lectures on service design and service innovation. His main areas of interest are service design and strategic marketing management particularly in a tourism context.
Jakob Schneider (Germany) is a graphic designer based in Germany.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurJohn Wiley & Sons Inc
- Date d'édition2012
- ISBN 10 1118156307
- ISBN 13 9781118156308
- ReliureTapa blanda
- Langueanglais
- Nombre de pages384
- Coordonnées du fabricantnon disponible
Acheter neuf
Afficher cet article
EUR 41,22
Gratuit expédition depuis Etats-Unis vers France
Destinations, frais et délaisAutres éditions populaires du même titre
Résultats de recherche pour This is Service Design Thinking: Basics, Tools, Cases
Image d'archives
This Is Service Design Thinking
Edité par
Wiley, 2012
ISBN 10 : 1118156307
ISBN 13 : 9781118156308
Ancien ou d'occasion
Couverture souple
Vendeur : medimops, Berlin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. N° de réf. du vendeur M01118156307-G
Quantité disponible : 2 disponible(s)
Image d'archives
This Is Service Design Thinking: Basics, Tools, Cases
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.75. N° de réf. du vendeur G1118156307I4N10
Quantité disponible : 1 disponible(s)
Image d'archives
This Is Service Design Thinking: Basics, Tools, Cases
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.75. N° de réf. du vendeur G1118156307I4N00
Quantité disponible : 1 disponible(s)
Image d'archives
This Is Service Design Thinking: Basics, Tools, Cases
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.75. N° de réf. du vendeur G1118156307I3N00
Quantité disponible : 1 disponible(s)
Image d'archives
This Is Service Design Thinking: Basics, Tools, Cases
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.75. N° de réf. du vendeur G1118156307I3N00
Quantité disponible : 1 disponible(s)
Image d'archives
This Is Service Design Thinking: Basics, Tools, Cases
Vendeur : ThriftBooks-Reno, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.75. N° de réf. du vendeur G1118156307I4N00
Quantité disponible : 1 disponible(s)
Image d'archives
This is Service Design Thinking: Basics, Tools, Cases
Edité par
Wiley, 2012
ISBN 10 : 1118156307
ISBN 13 : 9781118156308
Ancien ou d'occasion
Couverture souple
Vendeur : More Than Words, Waltham, MA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. . . All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping.7070706374. N° de réf. du vendeur BOS-D-06d-2067
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
This is Service Design Thinking: Basics, Tools, Cases
Vendeur : Once Upon A Time, Corozal, PR, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Very Good. Etat de la jaquette : no dustcover as issued. Lightly used cover, text and pages clean and unmarked, slight cover wearListing Includes Books Image. Please email me if you need to see more pictures! The orders are processed promptly, carefully packaged and shipped within 1 day of purchase. PLEASE NOTE! if you need the book quickly, please Purchase Priority Shipping. Media will not show updates in mail confirmation till reaches continental U.S. N° de réf. du vendeur 031190
Quantité disponible : 1 disponible(s)
Image d'archives
This is Service Design Thinking: Basics, Tools, Cases
Vendeur : Budget Books, Pasadena, CA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Soft cover. Etat : Fine. Pages are clean and unmarked. Binding it tight. Cover shows very slight edge wear. N° de réf. du vendeur 5244
Quantité disponible : 1 disponible(s)
Image d'archives
This is Service Design Thinking: Basics, Tools, Cases
Vendeur : Romtrade Corp., STERLING HEIGHTS, MI, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. N° de réf. du vendeur ABNR-47701
Quantité disponible : 2 disponible(s)