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Think Write Grow: How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More - Couverture souple

BUTLER

 
9781118208199: Think Write Grow: How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More
Couverture souple
ISBN 10 : 1118208196 ISBN 13 : 9781118208199
Editeur : Wiley, 2012

Synopsis

In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others.

The book is organised into three parts:

1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material.

2. Write: Shows you how to articulate your ideas into effective communication.

3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile.

Key features:

  • Shows you how to go from expert to influential thought leader
  • Written by Grant Butler, former Australian Financial Review journalist and now managing director of Australia's largest corporate writing firm.
  • Explains techniques used by politicians, public figures and the CEOs of our biggest companies.
Think Write Grow studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Grant Butler is managing director of Editor Group, Australia's leading corporate writing firm. Before founding Editor Group, Grant was a senior journalist with The Australian Financial Review and held PR and lobbying roles in Australia and the United Kingdom.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley
Date d'édition
2012
Langue
anglais
ISBN 10 
1118208196
ISBN 13 
9781118208199
Reliure
Broché
Nombre de pages
200
Coordonnées du fabricant
non disponible
Personne responsable
non disponible