Web Marketing All-in-One for Dummies - Couverture souple

Arnold, John; Becker, Michael; Dickinson, Marty; Lurie, Ian; Marsten, Elizabeth

 
9781118243770: Web Marketing All-in-One for Dummies
Couverture souple
ISBN 10 : 1118243773 ISBN 13 : 9781118243770
Editeur : For Dummies, 2012

Synopsis

Build an online presence for your business with web marketing

Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking.

  • Provides invaluable advice for establishing a web presence and getting your message out with online advertising
  • Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers
  • Explains how web analytics can offer you a better understanding of your web marketing efforts
  • Details ways to establish an online voice with blogging and podcasting
  • Walks you through the potential of social media marketing with Facebook, Twitter, and Google+
  • Looks at various options for getting your message onto mobile platforms

Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

John Arnold is the author of E-Mail Marketing For Dummies and coauthor of Mobile Marketing For Dummies.

Ian Lurie is President of Portent, Inc.

Marty Dickinson is President of HereNextYear.

Elizabeth Marsten is Director of Search Marketing at Portent, Inc.

Michael Becker is the Managing Director of North America at the Mobile Marketing Association.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
For Dummies
Date d'édition
2012
Langue
anglais
ISBN 10 
1118243773
ISBN 13 
9781118243770
Reliure
Broché
Numéro d'édition
2
Nombre de pages
944
Coordonnées du fabricant
non disponible
Personne responsable
non disponible