Articles liés à Marketing Research Essentials

Marketing Research Essentials - Couverture souple

McDaniel Jr., Carl; Gates, Roger

 
9781118249321: Marketing Research Essentials
Couverture souple
ISBN 10 : 1118249321 ISBN 13 : 9781118249321
Editeur : John Wiley & Sons Inc, 2012

Synopsis

Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full–time marketing research professional, this book merges real–life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real–world case problems, as well as methods tried and tested in the real world.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2012
Langue
anglais
ISBN 10 
1118249321
ISBN 13 
9781118249321
Reliure
Broché
Nombre de pages
480
Coordonnées du fabricant
non disponible
Personne responsable
non disponible