Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences - Couverture rigide

Edson, John

 
9781118290316: Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences
Couverture rigide
ISBN 10 : 1118290313 ISBN 13 : 9781118290316
Editeur : John Wiley & Sons Inc, 2012

Synopsis

Implement the same principles that shaped Apple's approach to design

Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.

Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.

  • Offers behind-the-scenes stories from current and recent Apple insiders
  • Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results
  • Delivers how-to lessons across design, marketing, and business strategy

Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

is President of LUNAR, a leading global design firm whose clients have included Apple, HP, Cisco, Motorola, Philips, and dozens of startups. He is a guest blogger for Fast Company and a lecturer on design at Stanford University. Together with its clients' teams, LUNAR designed the first Apple laptop, the PowerBook 100, the Oral-B CrossAction toothbrush, and the HP TouchSmart computer among a portfolio of other award-winning and market-defining products.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2012
Langue
anglais
ISBN 10 
1118290313
ISBN 13 
9781118290316
Reliure
Relié
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
non disponible