You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing. - Couverture souple

Goward, Chris

 
9781118301302: You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing.
Couverture souple
ISBN 10 : 1118301307 ISBN 13 : 9781118301302
Editeur : Sybex Inc.,U.S., 2013

Synopsis

Learn how to convert website visitors into customers

Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine–tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work.

  • Conversion optimization is part science and part art; this guide provides step–by–step guidance to help you optimize your website for maximum conversion rates
  • Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods
  • Helps you learn what to adjust, how to do it, and how to analyze the results
  • Features hands–on exercises, case studies, and a full–color insert reinforcing key tactics
  • Author has used these techniques to assist Fortune 500 clients

You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Chris Goward is founder and CEO of WiderFunnel, the conversion optimization agency that has improved marketing results by up to 400% for such firms as eBay, Google, BabyAge.com, SAP, Electronic Arts, Iron Mountain, Expensify, Hair Club, and many more. Chris is recognized as a conversion optimization thought leader, has an influential blog (WiderFunnel.com/blog), and speaks internationally at such conferences as Search Engine Strategies, Pubcon, eMetrics, Search Marketing Expo, European Conversion Summit, IIMA, Conversion Conference, and Internet Marketing Conference.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Sybex Inc.,U.S.
Date d'édition
2013
Langue
anglais
ISBN 10 
1118301307
ISBN 13 
9781118301302
Reliure
Broché
Numéro d'édition
1
Nombre de pages
368
Coordonnées du fabricant
non disponible
Personne responsable
non disponible