The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide - Couverture souple

Feinglass, Art

Couverture souple

ISBN 10 : 1118336070 ISBN 13 : 9781118336076

Editeur : Jossey-Bass, 2012

Synopsis

Nonprofit organizations must employ effective, professional public relations techniques in order to get the recognition, support and dollars they need to fulfill their missions. The Public Relations Handbook for Nonprofits offers you the first comprehensive guide to all the practices organizations need to do well in their efforts to do good. This title examines all the elements, tools and processes involved in an effective nonprofit PR campaign. Offering a combination of theory and practice, it shows you how to market to your key audiences, both inside and outside of your organization. In addition to helping you understand you target markets and shaping your message for your audience, Feinglass discusses all the key public relations vehicles, including: news releases press kits brochures newsletters annual reports direct mail advertising the internet special events A final chapter walks you step by step through the process of developing your own comprehensive public relations campaign.

A propos du livre

À propos de l?auteur

Art Feinglass is founder and president of Access Communications, Inc., a New York-based training and public relations firm. He is an adjunct professor at New York University's George H. Heyman, Jr. Center for Philanthropy and Fundraising, where he teaches courses in public relations for nonprofits. He has more than twenty years of experience in public relations for nonprofits and serves on the Communications Advisory Committee of the American Red Cross in Greater New York. He can be reached at www.artfeinglass.com.

Détails de l'édition

• Éditeur: Jossey-Bass
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1118336070
• ISBN 13: 9781118336076
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible