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Information Technology for Management: Advancing Sustainable, Profitable Business Growth - Couverture rigide

Turban, Efraim; Pollard, Carol; Wood, Gregory

 
9781118357040: Information Technology for Management: Advancing Sustainable, Profitable Business Growth
Couverture rigide
ISBN 10 : 1118357043 ISBN 13 : 9781118357040
Editeur : John Wiley & Sons Inc, 2013

Synopsis

  • Solid Theoretical Backing ― Includes foundations ranging from Moore's Law to Porter's competitiveness models, including his latest e-strategy adaptation.
  • Includes coverage of “how to do” things and explanation at both the operational and strategic levels so students are exposed to both sides.
  • Data Analysis & Decisions Making activities in every chapter require students to do intriguing and challenging hands-on work; for example, estimating cost-savings from switching to the cloud.
  • Private and public sector Business cases, a video case, and “IT at Work” boxes in every chapter illustrate how businesses increase productivity, enhance communication and collaboration, and gain a competitive edge through innovative use of information technologies and insights gleaned from big data.
  • In-depth coverage of topics like IT governance, connectivity blurring public and private lives, sustainability, enterprise social media, and viral and social media marketing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2013
Langue
anglais
ISBN 10 
1118357043
ISBN 13 
9781118357040
Reliure
Relié
Nombre de pages
480
Coordonnées du fabricant
non disponible
Personne responsable
non disponible