Information Technology for Management: Advancing Sustainable, Profitable Business Growth - Couverture rigide

Turban, Efraim; Pollard, Carol; Wood, Gregory

Couverture rigide

ISBN 10 : 1118357043 ISBN 13 : 9781118357040

Editeur : John Wiley & Sons Inc, 2013

Synopsis

• Solid Theoretical Backing ― Includes foundations ranging from Moore's Law to Porter's competitiveness models, including his latest e-strategy adaptation.
• Includes coverage of “how to do” things and explanation at both the operational and strategic levels so students are exposed to both sides.
• Data Analysis & Decisions Making activities in every chapter require students to do intriguing and challenging hands-on work; for example, estimating cost-savings from switching to the cloud.
• Private and public sector Business cases, a video case, and “IT at Work” boxes in every chapter illustrate how businesses increase productivity, enhance communication and collaboration, and gain a competitive edge through innovative use of information technologies and insights gleaned from big data.
• In-depth coverage of topics like IT governance, connectivity blurring public and private lives, sustainability, enterprise social media, and viral and social media marketing.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1118357043
• ISBN 13: 9781118357040
• Reliure: Relié
• Nombre de pages: 480
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible