Patterns of Entrepreneurship Management - Couverture souple

Kaplan, Jack M.; Warren, Anthony C.

Couverture souple

ISBN 10 : 1118358538 ISBN 13 : 9781118358535

Editeur : John Wiley & Sons Inc, 2013

Synopsis

• Roadmap Approach: The book is divided into three “roadmap” phases of entrepreneurship, and begins each chapter with a list of “roadmap” actions that lay out the practical tasks students will accomplish in the chapter.
• Focus on Real Entrepreneurs: Throughout the text, material is illustrated through real entrepreneurs, helping students understand how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges.
• Neoforma “Master-Case”: The Neoforma case presents the company’s history through the lens of Wayne McVicker, one of the company’s founders, to provide a rich experience for students on the key management issues in entrepreneurship.
• Case Studies: In addition to the Neoforma master case, most chapters include a shorter case that looks at a potential entrepreneurial opportunity and addresses important aspects of business, such as setting up the management team, financing for early and growth ventures, and expanding ideas into viable business opportunities.

A propos du livre

Présentation de l'éditeur

• The essential road–map for anyone interested in starting a new business – infused with the authors experience teaching, writing, and launching successful ventures.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1118358538
• ISBN 13: 9781118358535
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 400
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible