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Create a Winning LinkedIn Marketing Strategy
A Step–by–Step Guide
Market and recruit successfully on the world′s largest professional network with this step–by–step guide. You′ll learn how to create, customize, and optimize your presence on LinkedIn using expert techniques at every step, from setting the right strategies to creating headlines, titles, and keywords that deliver. Discover little–known tricks for polishing and optimizing your own or your company′s presence and see how to get the very most out of Groups, Events, and other LinkedIn features and applications.
You′ll also find:
Praise for LinkedIn Marketing: An Hour a Day
"This is a complete and thorough, ′soup–to–nuts′ guide on how to effectively utilize what is perhaps the world′s most well–known online business medium one with a huge potential that most people are still not tapping. Read this book, follow Viveka′s sage teachings, and watch the quality of your connections and your income take a sharp turn upwards."
Bob Burg, coauthor of The Go–Giver and author of Endless Referrals
"Viveka has tremendous expertise on LinkedIn as well as the ability to sequence everything. Apply Viveka′s teachings in this book and you will get measurable results! Two thumbs way up."
Mari Smith, Social Media Thought Leader, author of The New Relationship Marketing, and coauthor of Facebook Marketing: An Hour a Day
"Viveka knows LinkedIn inside–out, backward, and forward and even better, she knows how to explain LinkedIn in simple, easy–to–follow language. This book is an absolute must for marketers, business owners, consultants, sales professionals, and anyone looking to use LinkedIn to grow their business."
Andrea Vahl, Social Media Consultant, Strategist and Speaker, coauthor of Facebook Marketing All–in–One For Dummies
LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world′s largest social network for professionals. In this detailed, step–by–step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications.
This soup–to–nuts guidebook for tackling every stage of the LinkedIn process ensures your online presence will get noticed.
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