Beam, Straight Up: The Bold Story of the First Family of Bourbon - Couverture rigide

Noe, Fred; Kokoris, Jim

Couverture rigide

ISBN 10 : 1118378369 ISBN 13 : 9781118378366

Editeur : Wiley, 2012

Synopsis

An insider's look at the Jim Beam brand, from a 7th generation Master Distiller

Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.

• Includes details of Fred Noe's life on the road, spreading the bourbon gospel
• Describes Fred's journey to becoming the face of one of America's most iconic brands
• Shares a simple primer on how bourbon is made
• Offers cocktail and food recipes

For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.

A propos du livre

À propos de l'auteur

FRED NOE is the great-grandson of the legendary distiller, Jim Beam, as well as Beam Inc.'s Global Brand Ambassador and Master Distiller. He is the seventh-generation distilling Beam.

JIM KOKORIS is a longtime family friend, spokesperson, and publicist for the Beams. He is also the author of three novels: The Rich Part of Life, Sister North, and The Pursuit of Other Interests.

Détails de l'édition

• Éditeur: Wiley
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1118378369
• ISBN 13: 9781118378366
• Reliure: Relié
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible