Marketing 2e + iStudy Version 2 Registration Card - Couverture souple

Elliott, G

Couverture souple

ISBN 10 : 111838900X ISBN 13 : 9781118389003

Editeur : John Wiley & Sons Inc, 2014

Synopsis

Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1st edition of this text was the most successful ?ground-up' Introductory Marketing text ever released in the local market. Building on the strengths of the popular 1st edition, the text and its extensive accompanying digital resources are designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing and is an essential guide to best practice. The iStudy contains interactive modules and local videos to enhance your understanding of key concepts. Each interactive module contains a summarised version of the textbook with the inclusion of audio voiceover and interactive activities designed to test your knowledge and assist your learning.

A propos du livre

Présentation de l'éditeur

Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia–Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1 st edition of this text was the most successful ground–up′ Introductory Marketing text ever released in the local market.

Building on the strengths of the popular 1st edition, the text and its extensive accompanying digital resources are designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing and is an essential guide to best practice.

The iStudy contains interactive modules and local videos to enhance your understanding of key concepts. Each interactive module contains a summarised version of the textbook with the inclusion of audio voiceover and interactive activities designed to test your knowledge and assist your learning.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 111838900X
• ISBN 13: 9781118389003
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 572
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible