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Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money - Couverture souple

Livre 6 sur 9: The Jossey-Bass Nonprofit Guidebook Series

Leroux Miller, Kivi

 
9781118444023: Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
Couverture souple
ISBN 10 : 1118444027 ISBN 13 : 9781118444023
Editeur : Jossey-Bass, 2013

Synopsis

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?

In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.

Inside:

  • Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting
  • Up-to-date guidance on communicating in a fast-paced, multichannel world
  • How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content
  • Real-world examples from 100+ nonprofits of all sizes and missions

This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Kivi Leroux Miller is the founder of Nonprofit Marketing Guide.com and the author of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause from Jossey-Bass. Through training, coaching, and consulting, Kivi helps nonprofits develop and execute smart, savvy marketing and communications strategies.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Jossey-Bass
Date d'édition
2013
Langue
anglais
ISBN 10 
1118444027
ISBN 13 
9781118444023
Reliure
Broché
Numéro d'édition
1
Nombre de pages
432
Coordonnées du fabricant
JOSSEY-BASS
https://www.wiley.com/en-us

111 River Street
Hoboken
NJ
7030
Etats-Unis
Personne responsable
non disponible