I Have a Strategy No You Don't: The Illustrated Guide to Strategy - Couverture rigide

Malham Jr., Howell J.

 
9781118484203: I Have a Strategy No You Don't: The Illustrated Guide to Strategy
Couverture rigide
ISBN 10 : 1118484207 ISBN 13 : 9781118484203
Editeur : Jossey-Bass Inc.,U.S., 2013

Synopsis

A smart and witty take on strategy . . . an essential business topic

Every day, millions of professionals around the world discuss strategy, and they assume that everyone else in the room defines "strategy" the same way. But they don't. Howell J. Malham Jr. has created a simply designed and illustrated book that goes straight to the heart of the issue. Through the largely facetious dialog of two line drawn colorful characters, this clever, irreverent book seeks to get everyone in the room on the same page using the same definitions for the same words. This is a crucial first step to any business proposition, yet it is often the most overlooked.

  • An open and visual book that defines the most over-used (and least understood) business term: strategy
  • Author is the co-founder of Insight Labs
  • Produced in a wry style, this book offers a witty, inventive take on a common business problem

At a time when business in general is groping in the dark for new solutions to persistent problems, this book is a breath of fresh air, reminding readers that they have to build a foundation before they can scale the walls.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Howell J. Malham Jr. is cofounder and director of Insight Labs, a humanitarian foundation that convenes the smartest, most influential people to tackle the world's toughest problems. Most recently, he worked with NASA, Harvard Medical School, Starbucks, United States Holocaust Memorial Museum, and TED. He is a writer for some of the nation's leading newspapers and a former brand strategist.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Jossey-Bass Inc.,U.S.
Date d'édition
2013
Langue
anglais
ISBN 10 
1118484207
ISBN 13 
9781118484203
Reliure
Relié
Numéro d'édition
1
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
non disponible