A straightforward, full-color guide to showcasing data so your audience can see what you mean, not just read about it
Big data is big news! Every company, industry, not-for-profit, and government agency wants and needs to analyze and leverage datasets that can quickly become ponderously large. Data visualization software enables different industries to present information in ways that are memorable and relevant to their mission. This full-color guide introduces you to a variety of ways to handle and synthesize data in much more interesting ways than mere columns and rows of numbers.
Learn meaningful ways to show trending and relationships, how to convey complex data in a clear, concise diagram, ways to create eye-catching visualizations, and much more!
Part technical manual and part analytical guidebook, Data Visualization For Dummies is the perfect tool for transforming dull tables and charts into high-impact visuals your audience will notice...and remember.
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Mico Yuk is founder of BIBrainz.com and BIDashboardFormula.com. She is a Business Intelligence coach, global keynote speaker, and analytics blogger. Stephanie Diamond is a former marketing director for AOL, founder of MarketingMessageMindset.com, and the author of seven business books, including Social CRM For Dummies.
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