Strategy in Practice: A Practitioner's Guide to Strategic Thinking, 2nd Edition - Couverture souple

Tovstiga, George

Couverture souple

ISBN 10 : 1118519256 ISBN 13 : 9781118519257

Editeur : John Wiley & Sons Inc, 2013

Synopsis

The 2nd edition of Strategy in Practice presents a practitioner focused approach to strategy. It is increasingly recognised that the ability to adapt classic formulas to changing circumstances and develop fast, sound strategic thinking is what differentiates the successful corporate leader. Developed from experience in industry this successful text will include an instructor site with PowerPoint slides, extra examples and exercises, and links highlighting changing business practice. While rigorously founded on current thinking and theoretical concepts in the field of strategic management it aims to: * provide the strategy practitioner with a systematic and insight-driven approach to strategic thinking * establish and translate the relevance of strategy theory to its application in the practice field * lead the reader through the strategic thinking process, beginning with the formulation of compelling and clearly articulated strategic questions that set the scene for practical issues * provide tools of strategic analysis in combination with informed intuition to understand the strategic landscape.

A propos du livre

À propos de l?auteur

George Tovstiga is Professor of Strategy and Innovation Management at Henley Business School, University of Reading (UK), where he is Director of the Henley Executive Strategy Programme.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1118519256
• ISBN 13: 9781118519257
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible