The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence Your Social Media Strategy - Couverture rigide

Holloman, Christer

 
9781118524541: The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence Your Social Media Strategy
Couverture rigide
ISBN 10 : 1118524543 ISBN 13 : 9781118524541
Editeur : John Wiley & Sons Inc, 2013

Synopsis

The inside information that marketers and social media practitioners have been dying to get their hands on...

It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts―i.e., folks like you who are responsible for delivering their companies' social media strategies?

Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, The Social Media MBA in Practice provides you with detailed examples of the social media strategies in place at ADP, Allianz, Barclaycard, Cisco, Confused.com, Dell, Electrolux, F5, Getty Images, giffgaff, Go-Ahead Group, HCL, Hobart, Honda, Israel Foreign Office, LivingSocial, Macmillan, Nationwide, NHL Minnesota Wild, Nokia, Play.com, PwC, Rentokil, Sony Mobile and Xerox.

This book offers:

  • The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully.
  • Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately.
  • Covers all-important strategic social media activities - from improving relationships with customers to generating more sales, product testing to team building.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

The author of Amazon bestseller The Social Media MBA, Christer Holloman, has been writing technology trend features for Sky News online the last three years, reaching over 7 million readers every month, and was previously the Head of Digital Product Development at The Times and The Sunday Times in London.

Holloman is a popular keynote speaker with audiences ranging from business students to C-level executives and is frequently hired for conferences and corporate events around the world by clients such as Microsoft, VISA and Ogilvy.

What makes him unique as a journalist and speaker is that he lives and breathes his topic as he regularly consults for major companies and tech start-ups on digital business development projects. That means he won’t be providing theories but instead up to date hands-on advice that will inspire readers and delegates.

Europe’s largest regional newspaper The Evening Standard named Holloman one of London’s most influential individuals within New Media. Christer Holloman is a member of the National Union of Journalists and holds a BSc in Business from the University of Umea, Sweden.

For more information please visit http://www.holloman.info or to discuss possible speaking engagements email him directly contact@holloman.info or Google speaking agencies that represents him.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2013
Langue
anglais
ISBN 10 
1118524543
ISBN 13 
9781118524541
Reliure
Relié
Nombre de pages
318
Coordonnées du fabricant
non disponible
Personne responsable
non disponible