Transform Tomorrow: Awakening the Super Saver in Pursuit of Retirement Readiness - Couverture rigide

Nybo, Stig

 
9781118537367: Transform Tomorrow: Awakening the Super Saver in Pursuit of Retirement Readiness
Couverture rigide
ISBN 10 : 111853736X ISBN 13 : 9781118537367
Editeur : John Wiley & Sons Inc, 2013

Synopsis

A campaign to prepare Americans for their futures

Transform Tomorrow investigates why so many Americans are at risk of out-living their savings. Author Stig Nybo draws inspiration from successful behavior change campaigns to identify the drivers of change―context and beliefs―and how they can be successfully employed to boost retirement savings rates. While the retirement savings industry increasingly embraces the contextual drivers of behavior, very little is being done to shape our beliefs to start saving smarter and sooner. Nybo suggests a retirement readiness campaign to inspire and enlist the support of individuals, employers, industry, government, and the media.

  • Explains how society can transition from treating 401(k) as a voluntary benefit to the basis upon which each individual who wants to or needs to can retire comfortably.
  • Details a national, coordinated retirement readiness campaign, along the lines of successful Public Service Advertisements―like "The Crying Indian" and Rosie the Riveter―that will help change behavior and re-shape the culture of our nation
  • Makes a call to action for such a campaign

Retirement in America is endangered, but Transform Tomorrow shows a path back from the brink.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Stig Nybo is the President of Pension Sales and Distribution at Transamerica Retirement Solutions, a top U.S. retirement plan provider. Transamerica Retirement Solutions serves more than 3 million retirement plan participants. He also serves on the board of the Transamerica Center for Retirement Studies, a nonprofit corporation and private foundation that is dedicated to conducting research and educating the public on emerging trends surrounding retirement security in the United States.

Liz Alexander, PhD, is a writer, consultant, and business book strategist who teaches strategic communications for The University of Texas at Austin's Professional Development Center. She is a former freelance journalist and the author of 14 books.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2013
Langue
anglais
ISBN 10 
111853736X
ISBN 13 
9781118537367
Reliure
Relié
Nombre de pages
208
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780692138601: Transform Tomorrow: Awakening the SuperSaver in Pursuit of Retirement Readiness

Edition présentée

ISBN 10 :  0692138609 ISBN 13 :  9780692138601
Editeur : Blueprint Works, 2018
Couverture souple