Book by Aaker David A
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Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Paperback. Etat : Good. Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues. N° de réf. du vendeur 00108589921
Quantité disponible : 1 disponible(s)
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Etat : Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 17401037-6
Quantité disponible : 4 disponible(s)
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Etat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 18541483-75
Quantité disponible : 1 disponible(s)
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Paperback. Etat : Good. Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues. N° de réf. du vendeur CIN1118582861G
Quantité disponible : 1 disponible(s)
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
Paperback. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_378470032
Quantité disponible : 1 disponible(s)
Vendeur : eCampus, Lexington, KY, Etats-Unis
Etat : Very Good. N° de réf. du vendeur U:9781118582862:ONHAND
Quantité disponible : 1 disponible(s)
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Etat : Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 12721624-75
Quantité disponible : 1 disponible(s)
Vendeur : Textbook Bookie, Little Rock, AR, Etats-Unis
Paperback. Etat : Fair. Book in Fair condition. N° de réf. du vendeur 9781118582862-acceptable
Quantité disponible : 2 disponible(s)
Vendeur : Textbook Bookie, Little Rock, AR, Etats-Unis
Paperback. Etat : Good. Book in Good condition. N° de réf. du vendeur 9781118582862-good
Quantité disponible : 2 disponible(s)
Vendeur : Books From California, Simi Valley, CA, Etats-Unis
Paperback. Etat : Good. Some highlighting, and markings throughout. N° de réf. du vendeur mon0003984822
Quantité disponible : 1 disponible(s)