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Synopsis
How to get past the most common myths about creativity to design truly innovative strategies
We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.
- Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them?
- Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth
- Written by David Burkus, founder of popular leadership blog LDRLB
For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
David Burkus is the founder and editor of LDRLB, an online publication that shares insights from research on leadership, innovation, and strategy. He is assistant professor of management at Oral Roberts University and also a regular columnist for 99U and The Creativity Post. He lives outside Tulsa, Oklahoma, with his wife and son.
For more information, please visit www.davidburkus.com or on Twitter via @davidburkus.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas
Edité par
Jossey-Bass, 2013
ISBN 10 : 1118611144
ISBN 13 : 9781118611142
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The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas
Edité par
Jossey-Bass, 2013
ISBN 10 : 1118611144
ISBN 13 : 9781118611142
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Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
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The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas
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ISBN 10 : 1118611144
ISBN 13 : 9781118611142
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The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas
Edité par
Jossey-Bass, 2013
ISBN 10 : 1118611144
ISBN 13 : 9781118611142
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Couverture rigide
Vendeur : Greenworld Books, Arlington, TX, Etats-Unis
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The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas
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The Myths of Creativity : The Truth about How Innovative Companies and People Generate Great Ideas
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The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas
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ISBN 10 : 1118611144
ISBN 13 : 9781118611142
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The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas
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Jossey-Bass, 2013
ISBN 10 : 1118611144
ISBN 13 : 9781118611142
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The Myths of Creativity
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The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas
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John Wiley & Sons Inc, United States, New York, 2013
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Paperback. Etat : Very Good. How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs. Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them?Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming MythWritten by David Burkus, founder of popular leadership blog LDRLB For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR008770637
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