Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School - Couverture rigide

Mootee, Idris

Couverture rigide

ISBN 10 : 1118620127 ISBN 13 : 9781118620120

Editeur : Adams Media, 2014

Synopsis

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits

As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources.

• An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures
• The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design
• Author Idris Mootee is a management guru and a leading expert on applied design thinking

Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation.

A propos du livre

À propos de l?auteur

IDRIS MOOTEE is the CEO of Idea Couture, a global innovation rm with ofces in San Francisco, Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung, and Pepsi. A leading expert on applied design thinking, Idris speaks on strategic innovation, developing strategic foresight, and business model design through the application of design thinking. He is also the author of 60-Minute Brand Strategist, also published by Wiley.

Détails de l'édition

• Éditeur: Adams Media
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1118620127
• ISBN 13: 9781118620120
• Reliure: Relié
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible