Marketing - Couverture souple

Elliott, Greg; Rundle–Thiele, Sharyn; Waller, David

Couverture souple

ISBN 10 : 1118624173 ISBN 13 : 9781118624173

Editeur : John Wiley & Sons Inc, 2014

Synopsis

Marketing 3rd edition, is the ideal text for the undergraduate Introductory Marketing course in the Asia–Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1st edition of this text was the most successful ground–up Introductory Marketing text ever released in the local market. Building on the strengths of the previous two editions, the text and its extensive accompanying digital resources are designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing, including detailed coverage of digital marketing initiatives, as well as more traditional methods. It is an essential guide to best practice.

A propos du livre

Quatrième de couverture

Marketing, 3rd edition, is the ideal text for the undergraduateIntroductory Marketing course in the Asia Pacific region.Significantly, it is an original work, rather than being anadaptation of a US text. The 1st edition of this text was the mostsuccessful ground–up Introductory Marketing text everreleased in the local market.

Building on the strengths of the popular 1st and 2nd editions,the text and its extensive accompanying digital resources aredesigned to engage students with the study of marketing. A diverserange of organisations, goods and services from Australia, NewZealand and the Asian region are featured to illustrate keyconcepts. This is coupled with detailed coverage of the latestmarketing theory, research and thinking. This text provides athorough analysis of contemporary marketing and is an essentialguide to best practice. The 3rd edition includes expanded coverageof the topical issues of social marketing and marketing in thenot–for–profit sector.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1118624173
• ISBN 13: 9781118624173
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 640
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible