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Share This Too: More Social Media Solutions for PR Professionals - Couverture rigide

CIPR (Chartered Institute Of Public Relations)

 
9781118676936: Share This Too: More Social Media Solutions for PR Professionals
Couverture rigide
ISBN 10 : 1118676939 ISBN 13 : 9781118676936
Editeur : Wiley, 2013

Synopsis

The follow up to Share This: The Social Media Handbook for PR Professionals.

Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry.

Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right.

It probes more deeply into the subject and is divided into seven sections:

  • The future of public relations
  • Audiences and online habits
  • Conversations
  • New channels, new connections
  • Professional practice
  • Business change and opportunities for the public relations industry
  • Future proofing the public relations industry

The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Rob Brown is a Founding Partner at Rule 5 - a PR and digital agency in MediaCityUK Manchester with clients in food, sport, finance and the media. Rob was awarded Outstanding Contribution to Social Media in the national SomeComms Awards in 2011 and the Stephen Tallents Medal by the CIPR in 2013.

Stephen Waddington is European Digital and Social Media Director for public relations firm Ketchum, advising clients throughout Europe as well as those assisted globally by the agency from North America, Asia and Latin America. He is a Chartered Practitioner and President-Elect of the CIPR.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley
Date d'édition
2013
Langue
anglais
ISBN 10 
1118676939
ISBN 13 
9781118676936
Reliure
Relié
Nombre de pages
330
Éditeur
Brown Rob, Waddington Stephen
Coordonnées du fabricant
JOSSEY-BASS
https://www.wiley.com/en-us

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