Prospect Research Fundamentals: Proven Methods to Help Charities Realize More Major Gifts - Couverture souple

Couverture souple

ISBN 10 : 1118690419 ISBN 13 : 9781118690413

Editeur : Wiley-VCH, 2013

Synopsis

Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations with information to help improve prospect research efforts and maximize results. It features proven and new methods and research strategies to uncover major gifts to make fundraising more successful.

Important topics include:

• Prospect management systems
• Key research strategies
• Predictive models
• Prospect screening
• Essential research resources
• Prospect research
• Prospect databases
• Ask amounts
• Effective peer screening
• Mining and prioritizing prospects
• Building mailing lists
• Prospect identification
• Tracking prospects
• Managing data
• Trends in research and technology

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

A propos du livre

À propos de l'auteur

Elizabeth Dollhopf-Brown previously served as director of prospect analysis and research at Marquette University. At Marquette, she was responsible for leading the transformation of the department from a reactive support function into a fully integrated department.

Détails de l'édition

• Éditeur: Wiley-VCH
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1118690419
• ISBN 13: 9781118690413
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 72
• Éditeur: Dollhopf-Brown Elizabeth
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible