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Naming Gift Opportunities: How to Successfully Secure More Naming Gifts - Couverture souple

 
9781118691830: Naming Gift Opportunities: How to Successfully Secure More Naming Gifts
Couverture souple
ISBN 10 : 1118691830 ISBN 13 : 9781118691830
Editeur : Wiley-VCH, 2013

Synopsis

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations discover ways to promote naming gifts, identify new naming gift opportunities, and successfully close more naming gifts. It includes easy to understand procedures for establishing or enhancing naming giftplans, examples of practical and creative naming gift opportunities, strategies or marketing named gifts, and examples of what various nonprofit organizations have done to increase named gift.

Important topics covered include:

  • Naming opportunities
  • Essential elements of a named agreement
  • Valuing naming gift opportunities
  • Naming policy considerations
  • Naming rights limits
  • Gift appeal
  • Donor outreach
  • Naming gift consequences
  • Named sponsorship opportunities
  • Minimum endowment levels
  • Special events
  • Naming gift guidelines
  • Named endowments
  • Naming gift requirements

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Scott C. Stevenson is the editor of Naming Gift Opportunities: How to Successfully Secure More Naming Gifts, published by Wiley.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley-VCH
Date d'édition
2013
Langue
anglais
ISBN 10 
1118691830
ISBN 13 
9781118691830
Reliure
Broché
Nombre de pages
52
Éditeur
Stevenson Scott C.
Coordonnées du fabricant
non disponible
Personne responsable
non disponible