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Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics - Couverture rigide

Stubbs, Evan

 
9781118724644: Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics
Couverture rigide
ISBN 10 : 111872464X ISBN 13 : 9781118724644
Editeur : John Wiley & Sons Inc, 2014

Synopsis

A practical guide to leveraging your data to spur innovation and growth

Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth - you just need the proper analytics. In Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics, author Evan Stubbs explores the potential gold hiding in your un-mined data. As Chief Analytics Officer for SAS Australia/New Zealand, Stubbs brings an industry insider's perspective to guide you through pattern recognition, analysis, and implementation.

Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics details a groundbreaking approach to ensuring your company's upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock-solid foundation for future growth.

  • Build an effective analytics team, and empower them with the right tools
  • Learn how big data drives both evolutionary and revolutionary innovation, and who should be responsible
  • Identify data collection and analysis opportunities and implement action plans
  • Design the platform that suits your company's current and future needs
  • Quantify performance with statistics, programming, and research for a more complete picture of operations

Effective management means combining data, people, and analytics to create a synergistic force for innovation and growth. If you want your company to move forward with confidence, Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics can show you how to use what you already have and acquire what you need to succeed.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

EVAN STUBBS is the Chief Analytics Officer for SAS Australia/New Zealand and a board member of the Institute of Analytics Professionals of Australia. He has driven innovation within General Motors, transformed organizations into analytical competitors, and advises leadership teams globally on how to survive the upcoming storm.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2014
Langue
anglais
ISBN 10 
111872464X
ISBN 13 
9781118724644
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible