The PR Masterclass: How to Develop a Public Relations Strategy That Works! - Couverture rigide

Singleton, Alex

Couverture rigide

ISBN 10 : 1118756231 ISBN 13 : 9781118756232

Editeur : John Wiley & Sons Inc, 2014

Synopsis

Written by former staff journalist turned PR trainer/consultant Alex Singleton, The PR Masterclass distills the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity. This useful guide is aimed at PR professionals as well as small business owners and entreprenuers implementing a PR strategy for the first time.

A propos du livre

Présentation de l'éditeur

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy.

"PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book."
Drayton Bird, author, Commonsense Direct and Digital Marketing

"The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must–have reference point."
Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies

"This is an important book about public relations and how the media is changing. Singleton is a straight–talking journalist–turned–practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It′s a call to action that I wholly heartedly support. You should read The PR Masterclass if you′re new to public relations or work in the profession and want to continue doing so."
Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR)

"Provides all you need to know about securing press coverage."
Fraser Seitel, O′Dwyer′s PR magazine

"Every page is packed with insight and practical advice."
Steve Harrison, co–founder, Harrison Troughton Wunderman

"Written in a no–nonsense style, every chapter contains a mine of information about the subject. What′s more, it′s clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you′ll be miles ahead with your PR."
James Hammond, brand consultant

"Alex Singleton′s book on public relations strategy is an excellent practical guide to the real world of PR."
Ray Hiebert, Editor, Public Relations Review

Quatrième de couverture

Would you like more media coverage?

Alex Singleton, a former national newspaper journalist, has witnessed countless PR campaigns both good and bad.  He now reveals the secrets of implementing a PR strategy that delivers the greatest results.

The PR Masterclass is packed with practical advice and insights that will make you return to the book again and again.  Whether your PR budget is large or small, it will ensure you develop and pitch newsworthy material that outdoes most of what is put out by the PR industry.  It will help you to become a thought leader who magnetises the media with columns, letters and appearances on TV and radio.  And it will show you how to react effectively if the media goes hostile.

An utterly frank account of why some PR activities success and others fail, this is a must–read for anyone who deals with the media.

PR can do more for your money than any other marketing tool.  But very few people understand how to use it.  Alex does because he has been at the receiving end.  So will you if you read this remarkably practical book.
Drayton Bird, author, Commonsense Direct and Digital Marketing

The lessons contained within The PR Masterclass should be plastered all over the walls of organisations seeking to utilise the media effectively for their campaigns.  This book is a must–have reference point.
Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2014
• ISBN 10: 1118756231
• ISBN 13: 9781118756232
• Reliure: Relié
• Langue: anglais
• Nombre de pages: 208