Advanced Google AdWords - Couverture souple

Geddes, Brad

Couverture souple

ISBN 10 : 111881956X ISBN 13 : 9781118819562

Editeur : Sybex, 2014

Synopsis

The ultimate guide to Google AdWords is fully updated for its third editionThis is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns.The third edition features more than 50 pages of new material and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates. Expert author Brad Geddes gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you'll: Discover how to craft winning ad copy, and explore advanced PPC campaign optimization techniques, including how to optimize for a good quality scoreExplore the intricacies of the Display Network and learn how to interpret reportsLearn how to use the AdWords Editor to create thousands of keywords and ad copy configurationsUnderstand advanced bidding strategies, and how to best organize and manage an AdWords accountLearn how to best test everything from landing pages to ad copyThe book concludes with detailed chapters on understanding, interpreting, and acting upon the detailed AdWords reports so you can confidently make decisions to positively impact your campaigns. "Advanced Google AdWords "is detailed, in-depth, and full of insights, techniques, tips, tactics, and fascinating real-world case studies, making it the ultimate step-by-step guide for developing advanced AdWords expertise.

A propos du livre

Quatrième de couverture

The most complete guide to Google AdWords, now fully updated

The best–selling AdWords book on the market has been fully updated. Advanced Google AdWords, Third Edition, is the ultimate guide to Google s dominant ad platform. This book teaches readers how to use techniques employed by Fortune 500 companies in their own advertising campaigns.

Updates to the book include information on Google s platform, including changes to the campaign structure, bid modifiers, and the latest ad extension updates. Expert author Brad Geddes draws from his personal experience as an Advanced AdWords Seminar leader to show you how you how to implement advanced PPC campaign techniques.

• Master how to craft and test winning ads
• Discover how to easily research keywords and find what match types to use
• Learn how to increase your quality scores to save money
• Use the AdWords Editor to create thousands of keywords and ad copy configurations
• Uncover advanced bidding strategies to make your account more profitable
• Develop successful account organizational strategies
• Learn how to best design and test landing pages
• Spice up your text ads with Ad Extensions
• Learn how to expand your advertising reach with the Google Display Network
• Explore new ways to manage and grow your AdWords account

Praise for Advanced Google AdWords

Brad gets it! He has a wealth of hands–on experience and shares it freely. If you want to drive and convert Google AdWords traffic, you need to read this book now!
Tim Ash, CEO of SiteTuners, author of Landing Page Optimization, chairperson of Conversion Conference

When it comes to Google AdWords, Brad Geddes is one of the top minds in the business.
Danny Sullivan, Founding Editor, Search Engine Land

Think you know PPC? Think again. Geddes continues to confound the industry with new revelations of techniques and practices that WILL change your campaigns for the better. Advanced Google AdWords 3rd Edition contains new, detailed, and clear examples never seen before. The sooner you open the book, the sooner you ll see results. Buy it for your entire team.
Michael Stebbins, CEO, Market Motive Training Institute

Biographie de l'auteur

AdWords expert Brad Geddes is an Internet marketing consultant and the first and only Advanced AdWords Seminar leader that Google selected to conduct seminars for top businesses. He has advised companies such as Amazon, Red Lobster, Encyclopedia Britannica, and other Fortune 500 companies.

Détails de l'édition

• Éditeur: Sybex
• Date d'édition: 2014
• ISBN 10: 111881956X
• ISBN 13: 9781118819562
• Reliure: Broché
• Langue: anglais
• Numéro d'édition: 3
• Nombre de pages: 696