Foundations of Strategy - Couverture souple

Grant, Robert M.; Jordan, Judith J.

Couverture souple

ISBN 10 : 1118914708 ISBN 13 : 9781118914700

Editeur : John Wiley & Sons Inc, 2015

Synopsis

Foundations of Strategy, Second Edition is a concise text aimed at both undergraduate and Masters students. Written in an accessible style with the needs of these students in mind, the second edition of this popular text has a clear, comprehensive approach, underlined by sound theoretical depth. The text has been fully revised and updated to reflect recent developments in the business environment and strategy research.

Extensive learning and teaching materials to accompany this text include aninstructor manual, case teaching notes, test bank and PowerPoint slides are available for instructors. Resources for students include self-test quizzes and glossary flashcards to test understanding.

From the Reviews of the Second Edition...

"This second edition of Foundations of Strategy is a concise but comprehensive strategic management textbook for both undergraduate-level and graduate-level students. The book covers some of the most fundamental challenges organizations face as they strive to gain and sustain competitive advantage. The book is full of contemporary case studies that include a balanced mix of theory and application in strategic management. This new edition provides a very useful tools and resources to the increasingly important discipline of strategic management."
--Dr Jay Lee, California State University, Sacramento

"Foundations of Strategy explains current theory clearly and carefully, with a good range of examples. The quality of my students' strategic analyses has improved perceptibly since I started using it."
--Dr Adrian Haberberg, University of East London

A propos du livre

À propos de l'auteur

ROBERT M. GRANT is Eni Professor of Strategy Management at Bocconi University in Milan and a Visiting Fellow at Georgetown University, Washington and City London University.

JUDITH JORDAN is Teaching Associate in Management at the University of Bristol.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 1118914708
• ISBN 13: 9781118914700
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 400
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible