Categorical Statistics for Communication Research - Couverture rigide

Denham, Bryan E.

Couverture rigide

ISBN 10 : 1118927109 ISBN 13 : 9781118927106

Editeur : John Wiley & Sons Inc, 2016

Synopsis

Categorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis.

• Provides techniques for analyzing categorical data from a communication studies perspective
• Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels
• Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment
• Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides

A propos du livre

À propos de l'auteur

Bryan E. Denham is Professor of Communication at Clemson University. An expert on logistic regression and log-linear modeling, he has published articles on teaching empirical research methods and applying categorical statistics to social data in outlets such as the Journal of Communication, Journalism & Mass Communication Quarterly, Journalism & Mass Communication Educator, and the Journal of Risk Research. He has taught empirical methods at both the graduate and undergraduate levels and has frequently served as a resource for both faculty and students in the use of categorical statistics from areas such as health, political, and science communication.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1118927109
• ISBN 13: 9781118927106
• Reliure: Relié
• Nombre de pages: 296
• Coordonnées du fabricant: JOSSEY-BASS; https://www.wiley.com/en-us; ; 111 River Street; Hoboken; NJ; 7030; Etats-Unis
• Personne responsable: non disponible