Business Development For Dummies - Couverture souple

Kennedy, Anna

Couverture souple

ISBN 10 : 1118962710 ISBN 13 : 9781118962718

Editeur : For Dummies, 2015

Synopsis

Growing a small business requires more than just sales

Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.

Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers - it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business.

• Learn the core concepts of business development, and how it differs from sales
• Build a practical, step-by-step business development strategy
• Incorporate marketing, sales, and customer management in general planning
• Develop and implement a growth-enhancing partnership strategy

Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily - not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick - Business Development For Dummies shows you how.

A propos du livre

À propos de l'auteur

Anna Kennedy has almost twenty years' experience in business development and leadership with small/medium professional services companies. She also has on-the-ground experience in growing organizations, most recently in her own company, Rain Makers.

Détails de l'édition

• Éditeur: For Dummies
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 1118962710
• ISBN 13: 9781118962718
• Reliure: Broché
• Nombre de pages: 432
• Coordonnées du fabricant: non disponible
• Personne responsable: Buchpark GmbH; gpsr@buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne