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Synopsis
Reputation management techniques that work amidst the unceasing flow of information
Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be.
We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation.
- Execute world-class corporate communications
- Prepare for best- and worst-possible case scenarios
- Manage organizational reputation in the digital economy
- Pick the right team and the right tools to get the job done
Stories, rumors, lies -- there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
CHRIS FOSTER is a senior executive focused on reputation, communications, and corporate strategy across multiple industries. His experience includes strategic communications, Reputation Strategy, brand communications, alliance development, and social and digital communications. He has worked in management consulting, global PR agencies, trade associations, and on political campaigns.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Reputation Strategy and Analytics in a Hyper-Connected World
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Wiley (edition 1), 2016
ISBN 10 : 1119052491
ISBN 13 : 9781119052494
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Reputation Strategy and Analytics in a Hyper-Connected World
Edité par
Wiley, 2016
ISBN 10 : 1119052491
ISBN 13 : 9781119052494
Ancien ou d'occasion
Couverture rigide
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Reputation Strategy and Analytics in a Hyper-Connected World
Edité par
Wiley, 2016
ISBN 10 : 1119052491
ISBN 13 : 9781119052494
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Hardcover. Etat : Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.55. N° de réf. du vendeur G1119052491I4N10
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Reputation Strategy and Analytics in a Hyper-Connected World
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Reputation Strategy and Analytics in a Hyper-Connected World
Edité par
Wiley, 2016
ISBN 10 : 1119052491
ISBN 13 : 9781119052494
Ancien ou d'occasion
Couverture rigide
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Reputation Strategy in a Hyper-Connected World: Using Analytics to Increase Profitability and Brand Equity in Global Markets Format: Hardcover
Edité par
John Wiley and Sons, 2016
ISBN 10 : 1119052491
ISBN 13 : 9781119052494
Neuf
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Reputation Strategy and Analytics in a Hyper-Connected World
Edité par
John Wiley and Sons Inc, US, 2016
ISBN 10 : 1119052491
ISBN 13 : 9781119052494
Neuf
Couverture rigide
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : New. Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation. Execute world-class corporate communicationsPrepare for best- and worst-possible case scenariosManage organizational reputation in the digital economyPick the right team and the right tools to get the job done Stories, rumors, lies - there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow. N° de réf. du vendeur LU-9781119052494
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Reputation Strategy and Analytics in a Hyper-Connected World (Hardcover)
Edité par
John Wiley & Sons Inc, New York, 2016
ISBN 10 : 1119052491
ISBN 13 : 9781119052494
Neuf
Couverture rigide
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Hardcover. Etat : new. Hardcover. Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation. Execute world-class corporate communicationsPrepare for best- and worst-possible case scenariosManage organizational reputation in the digital economyPick the right team and the right tools to get the job done Stories, rumors, lies there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow. Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781119052494
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Reputation Strategy and Analytics in a Hyper-Connected World
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur FW-9781119052494
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Corporate Communications Strategies for a Transparent World
Vendeur : Majestic Books, Hounslow, Royaume-Uni
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Etat : New. pp. 176. N° de réf. du vendeur 375202861
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