Leading with noble purpose: How to Create a Tribe of True Believers - Couverture rigide

McLeod, Lisa Earle

Couverture rigide

ISBN 10 : 1119119804 ISBN 13 : 9781119119807

Editeur : John Wiley & Sons Inc, 2016

Synopsis

Profit doesn't drive purpose. Purpose drives profit.

We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation.

Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning.

Building upon her bestseller Selling with Noble Purpose, leadership expert Lisa Earle McLeod tackles the employee engagement crisis by showing leaders how to put workplace meaning front and center. McLeod, whose clients include organizations like Google, Hootsuite, and Roche, asserts that many organizations are unconsciously squandering their greatest asset--their people's passion. By putting profit before purpose, organizations eroded the very thing that makes a business great.

The narrative of profit, earnings, and bonuses was supposed to improve employee performance, but it had the opposite effect. It stripped the joy and meaning from work in ways that have a chilling effect on morale, performance, and ultimately profit. In this new book, McLeod shows leaders how to:

• Win the hearts and minds of employees, clients, and stakeholders through a Noble Sales Purpose
• Reframe your approach to metrics so that they accelerate performance
• Create a tribe of True Believers who drive revenue and do honorable work

People want to make money and make a difference. Leading with Noble Purpose shows leaders how to do both.

A propos du livre

À propos de l'auteur

When it comes to the workplace, Lisa Earle McLeod is passionate about two things: competitive differentiation and emotional engagement. She is a globally recognized strategy consultant, executive adviser, and keynote speaker whose clients include Google, Hootsuite, Novartis, and Roche. McLeod's bestseller, Selling with Noble Purpose, was a game-changer in the world of sales. Now, in Leading with Noble Purpose she shows leaders how to find and scale purpose across an entire organization.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1119119804
• ISBN 13: 9781119119807
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible