Contemporary Strategy Analysis: Text and Cases - Couverture souple

Grant, Robert M.

Couverture souple

ISBN 10 : 1119120845 ISBN 13 : 9781119120841

Editeur : John Wiley & Sons Inc, 2015

Synopsis

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.

In this new edition several topics have increased emphasis including:  platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.  Cases are completely updated to include companies which are prominent in the business press and well known to students (eg Amazon, Tesla, Tough Mudder, Tata Group, Samsung). 

Contemporary Strategy Analysis: Text and Cases, 9th Edition combines the text with an updated collection of 20 case studies.  It is suitable for both MBA and advanced undergraduate students.

A propos du livre

À propos de l?auteur

Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London. His previous faculty positions included London Business School, California Polytechnic, University of British Columbia, and University of St Andrews. His business experience ranges from manufacturing tires (Firestone) and meat pies (Kraft Foods) to strategy consulting with companies such as Eni and American Express.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 1119120845
• ISBN 13: 9781119120841
• Reliure: Broché
• Nombre de pages: 776
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible