Articles liés à Contemporary Strategy Analysis: Text and Cases
Synopsis
Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.
In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation. Cases are completely updated to include companies which are prominent in the business press and well known to students (eg Amazon, Tesla, Tough Mudder, Tata Group, Samsung).
Contemporary Strategy Analysis: Text and Cases, 9th Edition combines the text with an updated collection of 20 case studies. It is suitable for both MBA and advanced undergraduate students.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London. His previous faculty positions included London Business School, California Polytechnic, University of British Columbia, and University of St Andrews. His business experience ranges from manufacturing tires (Firestone) and meat pies (Kraft Foods) to strategy consulting with companies such as Eni and American Express.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Contemporary Strategy Analysis: Text and Cases Edition
Edité par
Wiley, 2016
ISBN 10 : 1119120845
ISBN 13 : 9781119120841
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Contemporary Strategy Analysis: Text and Cases Edition
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ISBN 13 : 9781119120841
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Contemporary Strategy Analysis: Text and Cases
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John Wiley & Sons Inc, 2016
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ISBN 13 : 9781119120841
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Contemporary Strategy Analysis Text and Cases
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John Wiley & Sons Inc, 2016
ISBN 10 : 1119120845
ISBN 13 : 9781119120841
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ISBN 13 : 9781119120841
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Contemporary Strategy Analysis: Text and Cases
Edité par
John Wiley & Sons Inc, 2016
ISBN 10 : 1119120845
ISBN 13 : 9781119120841
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