Managing Packaging Design for Sustainable Development: A Compass for Strategic Directions - Couverture souple

Hellström, Daniel; Olsson, Annika

 
9781119150930: Managing Packaging Design for Sustainable Development: A Compass for Strategic Directions
Couverture souple
ISBN 10 : 1119150930 ISBN 13 : 9781119150930
Editeur : John Wiley & Sons Inc, 2017

Synopsis

Packaging design is a powerful vehicle for making our lives friendlier, our planet greener and our businesses richer. It is an essential link between the producer and the customer, where it contributes to the positioning and presentation of a product; and on many occasions, the use of the product after purchase. What is missing is a compass that can guide practitioners in the right direction. This is particularly so in the field of packaging where the routes you take may contradict rather than contribute to sustainable development.

Managing Packaging Design for Sustainable Development: A Compass for Strategic Directions emphasizes the need to rethink packaging system design, by presenting a strategic packaging design tool; a compass. The compass encourages you to go off-road, to develop and innovate, and to remake the packaging design solution that previously was best practice. Theory and practical applications are balanced by outlining the most crucial tenets of packaging design for sustainability and by illustrating wide range of real-life cases that will inspire and challenge the mindsets of those who apply the compass in packaging design related projects.

This is a must-have book for designers, engineers, logisticians, marketers, supply chain professionals and other managers who seek guidance on sustainable solutions through packaging design.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Daniel Hellström and Annika Olsson with contributions from Fredrik Nilsson, Department of Design Sciences, Lund University, Sweden.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2017
Langue
anglais
ISBN 10 
1119150930
ISBN 13 
9781119150930
Reliure
Broché
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
non disponible