Research Methods for Business: A Skill Building Approach - Couverture souple

Sekaran, Uma; Bougie, Roger

Couverture souple

ISBN 10 : 1119165555 ISBN 13 : 9781119165552

Editeur : John Wiley & Sons Inc, 2016

Synopsis

Common challenges faced by lecturers teaching this course include helping students learn to apply the theory to practice as they proceed with research; and student engagement in what can be a very dry course.  Challenges faced by students include understanding research methodology, and quantitative research methods in particular.

The new 7th edition of this title considers these challenges and has evolved to offer a blended learning approach.  The goal of this blended approach is to synthesize different teaching and learning approaches into an integrated mix that lecturers can tailor to their own specific needs.  An innovative approach combines the face-to-face classroom methods of the instructor with computer-based activities, assignments, and assessments enable students to study what they want, when they want, at their own pace, anywhere they have access to the internet.  Students will be led through the entire process of research and thus provide them with the knowledge and skills they need to successfully embark on a research project.

The seventh edition is organized into 5 main themes:  Introduction, Defining and Refining the Problem, Theory, Information, and Writing and Presenting the Research Report.

A propos du livre

À propos de l'auteur

Uma Sekaran (deceased) was Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois, USA.

Dr Roger Bougie is Associate Professor in Business Research Methods, TIAS School for Business and Society (The Netherlands). TIAS is the business school of Tilburg University and Eindhoven University of Technology.

Détails de l'édition

• Éditeur: John Wiley & Sons Inc
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1119165555
• ISBN 13: 9781119165552
• Reliure: Broché
• Nombre de pages: 448
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible