Research Methods for Business: A Skill Building Approach - Couverture souple

Sekaran, Uma; Bougie, Roger

 
9781119165552: Research Methods for Business: A Skill Building Approach
Couverture souple
ISBN 10 : 1119165555 ISBN 13 : 9781119165552
Editeur : John Wiley & Sons Inc, 2016

Synopsis

Common challenges faced by lecturers teaching this course include helping students learn to apply the theory to practice as they proceed with research; and student engagement in what can be a very dry course.  Challenges faced by students include understanding research methodology, and quantitative research methods in particular.

The new 7th edition of this title considers these challenges and has evolved to offer a blended learning approach.  The goal of this blended approach is to synthesize different teaching and learning approaches into an integrated mix that lecturers can tailor to their own specific needs.  An innovative approach combines the face-to-face classroom methods of the instructor with computer-based activities, assignments, and assessments enable students to study what they want, when they want, at their own pace, anywhere they have access to the internet.  Students will be led through the entire process of research and thus provide them with the knowledge and skills they need to successfully embark on a research project.

The seventh edition is organized into 5 main themes:  Introduction, Defining and Refining the Problem, Theory, Information, and Writing and Presenting the Research Report.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Uma Sekaran (deceased) was Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois, USA.

Dr Roger Bougie is Associate Professor in Business Research Methods, TIAS School for Business and Society (The Netherlands). TIAS is the business school of Tilburg University and Eindhoven University of Technology.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
John Wiley & Sons Inc
Date d'édition
2016
Langue
anglais
ISBN 10 
1119165555
ISBN 13 
9781119165552
Reliure
Broché
Nombre de pages
448
Coordonnées du fabricant
non disponible
Personne responsable
non disponible