Too Big to Ignore: The Business Case for Big Data - Couverture souple

Simon, Phil

 
9781119217848: Too Big to Ignore: The Business Case for Big Data
Couverture souple
ISBN 10 : 1119217849 ISBN 13 : 9781119217848
Editeur : Wiley, 2015

Synopsis

Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior.

How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions.

It's time to start thinking big.

In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate.

Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

PHIL SIMON is a frequent keynote speaker, a recognized technology authority, and the award-winning author of seven management books. His contributions have been featured in The Harvard Business Review, Wired, BusinessWeek, The Huffington Post, and The New York Times, and on CNN, NBC, and CNBC.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wiley
Date d'édition
2015
Langue
anglais
ISBN 10 
1119217849
ISBN 13 
9781119217848
Reliure
Broché
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781118638170: Too Big to Ignore: The Business Case for Big Data

Edition présentée

ISBN 10 :  1118638174 ISBN 13 :  9781118638170
Editeur : John Wiley & Sons Inc, 2013
Couverture rigide